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Lecture Details :
Better and different -- convergence and divergence
http://www.globalchange.com Divergence or convergence? Consumer focus, IT systems, software and mobile phones. Multiple devices and systems. Multiple capabilities and features. Innovation, divergence, new products and services. Customer choices and consumer satisfaction. How multiple features can win market share but also confuse customers. Innovation is about being different. Convergence in broadcasting, entertainment platforms, multimedia devices, mobile wireless organisers, and in business communication tools. Why convergence and divergence happen at same time. Future of convergence in product design. Limits to convergence in retail sector. Conference keynote speaker and Futurist Dr Patrick Dixon.
Course Description :
conference keynote speaker on future trends and business, industry, consumers, lifestyles, marketing, management, leadership and motivation. Future of travel, tourism, banks, banking, financial services, energy, real estate, construction, retail, manufacturing, logistics, distribution, environment, sustainabilty, telecommunications, IT, software.
Other Resources :
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» check out the complete list of Business Management courses
Business Management Lecture Notes