Business Analysis for Engineers

IIT Madras Course , Prof. S. Vaidhyasubramaniam

Lecture 1: Introduction to Business Analysis for Engineers

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Lecture Details :

Business Analysis for Engineers by Dr. S. Vaidhyasubramaniam,Department of Management,IIT Madras.For more details on NPTEL visit http://nptel.ac.in

Course Description :

Introduction to Business Analysis for Engineers - Introduction to Accounting - Accounting Principles - Balance Sheet Fundamentals - Accounting Principles - Introduction to Income Statement & Double Entry - Double Entry Examples - Preparation of Financial Statement - Cash Flow Statement - Special Accounts Illustrations - Final Illustrative Example - Summary of Financial Accounting - Introduction to Management Accounting & Behaviour of Cost - Cost-Volume Relationship - Cost-Objects & Variance

Labour & Over Heads Variance Analysis - Cash Conversion Cycle - Inventory Management - What is Strategy? - Poter's Diamond Model - Industry Analysis - Industry Analysis & Sources of Strategy - The Need for Value - Value Chain Analysis - Corporate Portfolio Analysis - External & Internal Environ Analysis - Models for Strategy,Ansoff matrix - Porter's Generic Strategy - Prahlad's Core Competency - Case study to understand strategy - Blue ocean and conclusion - Introduction to Economics - Introduction to GDP - Supply vs Demand - Price & Income Elasticity and Utility - Macroeconomic Variables - Fiscal & Monetary Policy - Union Budget & Conclusion

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