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Convergence and divergence in technology.

Other, , Prof. Patrick Dixon

Updated On 02 Feb, 19

Overview

Convergence and divergence in product design, innovation, marketing specifications and manufacturing. Digital and software systems, mobile phones, smartphones, iphone, apps downloads, and development. Car industry, manufacturers. Customer and client choices, market research. Conference keynote speaker and lecture giver Futurist Patrick Dixon.

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Lecture 12: Future convergence, divergence, phones, computers, software innovation, business manufacturing and industry trends. Consumer choices and product features. Conference keynote speaker Patrick Dixon

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Lecture Details

Better and different -- convergence and divergence
httpwww.globalchange.com Divergence or convergence? Consumer focus, IT systems, software and mobile phones. Multiple devices and systems. Multiple capabilities and features. Innovation, divergence, new products and services. Customer choices and consumer satisfaction. How multiple features can win market share but also confuse customers. Innovation is about being different. Convergence in broadcasting, entertainment platforms, multimedia devices, mobile wireless organisers, and in business communication tools. Why convergence and divergence happen at same time. Future of convergence in product design. Limits to convergence in retail sector. Conference keynote speaker and Futurist Dr Patrick Dixon.