Introduction to Strategic Management, Concept of Corporate Strategy, Strategic Management Process, The 7-S Framework, Corporate Policy and Planning in India.
II-BoDs and Top Management
Board of Directors – Role and Functions, Top Management – Role and Skills, Board Functioning – Indian Context.
III- Environmental Analysis
Environmental Scanning, Industry Analysis, The synthesis of External Factors, External Factors Analysis Summary (EFAS), Internal Scanning, Value Chain Analysis, Synthesis of Internal Factors, Internal Factors Analysis Summary (IFAS)
CASE STUDY I.
IV-Strategy Formulation and Analysis
Strategy Formulation, Strategic Factors Analysis Summary (SFAS) Matrix, Business Strategy, Corporate Strategy, Functional Strategy, Strategic Choice
CASE STUDY II.
Strategy Implementation, Organization Structure, Corporate Culture, Diversification, Mergers and Acquisitions
CASE STUDY III.
VI-Evaluation and SIS
Evaluation and Control, Strategic Information Systems.
VII- Other Strategic Issues SMEs and NPOs
Other Strategic Issues, Small and Medium Enterprises, Non- Profit Organizations.
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