x
Menu

Strategic Marketing Contemporary Issues

IIT Kanpur, , Prof. Jayanta Chatterjee

Overview

Foundation concepts on Strategy, Marketing and Strategic Marketing,Foundation concepts from Finance for Marketing Decisions,Marketing implications of Corporate strategy decisions,Competitive strategies of Strategic Business Units & Marketing implications,Identifying Market opportunities,External & Internal Analysis,Assessing Market Opportunities,Forecasting & Scenario Building for strategic flexibility,Understanding Customers, Segmentation, Targeting, Differentiation & Positioning,Pricing Strategy & Management,Entrepreneurial Marketing & New Product -Service Marketing Strategies,Strategies for Growth Markets Defenders & Prospectors

Strategies for Matured Markets and during decline,Marketing Ethics, Sustainable Marketing, Green Marketing & Developmental Marketing,Brand management and integrated approach to Marketing Communication across marketing channels,Information and Communication Technologies and New Economy Marketing,Strategic Approach to Marketing & Sales Organization,Measuring Marketing Performance,Global Local Markets, Diffusing boundaries Marketing Strategy Dynamics

Includes

Lecture 1:

4.1 ( 11 )


Lecture Details

Strategic Marketing - Contemporary Issues by Prof. Jayanta Chatterjee,Department of Management,IIT Kanpur.For more details on NPTEL visit httpnptel.iitm.ac.in

Ratings

4.1


8 Ratings
55%
30%
10%
3%
2%
Comments
comment person image

Sam

Excellent course helped me understand topic that i couldn't while attendinfg my college.

Reply
comment person image

Dembe

Great course. Thank you very much.

Reply
Send