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Strategic Marketing Contemporary Issues

IIT Kanpur, , Prof. Jayanta Chatterjee

Updated On 02 Feb, 19

Overview

Foundation concepts on Strategy, Marketing and Strategic Marketing,Foundation concepts from Finance for Marketing Decisions,Marketing implications of Corporate strategy decisions,Competitive strategies of Strategic Business Units & Marketing implications,Identifying Market opportunities,External & Internal Analysis,Assessing Market Opportunities,Forecasting & Scenario Building for strategic flexibility,Understanding Customers, Segmentation, Targeting, Differentiation & Positioning,Pricing Strategy & Management,Entrepreneurial Marketing & New Product -Service Marketing Strategies,Strategies for Growth Markets Defenders & Prospectors

Strategies for Matured Markets and during decline,Marketing Ethics, Sustainable Marketing, Green Marketing & Developmental Marketing,Brand management and integrated approach to Marketing Communication across marketing channels,Information and Communication Technologies and New Economy Marketing,Strategic Approach to Marketing & Sales Organization,Measuring Marketing Performance,Global Local Markets, Diffusing boundaries Marketing Strategy Dynamics

Includes

Lecture 32:

4.1 ( 11 )


Lecture Details

Strategic Marketing - Contemporary Issues by Prof. Jayanta Chatterjee,Department of Management,IIT Kanpur.For more details on NPTEL visit httpnptel.iitm.ac.in

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Comments
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Sam

Excellent course helped me understand topic that i couldn't while attendinfg my college.

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Dembe

Great course. Thank you very much.

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