Strategic Marketing Contemporary Issues
IIT Kanpur, , Prof. Jayanta Chatterjee
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Updated On 02 Feb, 19
Foundation concepts on Strategy, Marketing and Strategic Marketing,Foundation concepts from Finance for Marketing Decisions,Marketing implications of Corporate strategy decisions,Competitive strategies of Strategic Business Units & Marketing implications,Identifying Market opportunities,External & Internal Analysis,Assessing Market Opportunities,Forecasting & Scenario Building for strategic flexibility,Understanding Customers, Segmentation, Targeting, Differentiation & Positioning,Pricing Strategy & Management,Entrepreneurial Marketing & New Product -Service Marketing Strategies,Strategies for Growth Markets Defenders & Prospectors
Strategies for Matured Markets and during decline,Marketing Ethics, Sustainable Marketing, Green Marketing & Developmental Marketing,Brand management and integrated approach to Marketing Communication across marketing channels,Information and Communication Technologies and New Economy Marketing,Strategic Approach to Marketing & Sales Organization,Measuring Marketing Performance,Global Local Markets, Diffusing boundaries Marketing Strategy Dynamics
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Strategic Marketing - Contemporary Issues by Prof. Jayanta Chatterjee,Department of Management,IIT Kanpur.For more details on NPTEL visit httpnptel.iitm.ac.in
Sep 12, 2018
Excellent course helped me understand topic that i couldn't while attendinfg my college.
March 29, 2019
Great course. Thank you very much.