IIT Kharagpur, , Prof. Sangeeta Sahney
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Updated On 02 Feb, 19
Introduction To The Study of Consumer Behavior -Market Research and Consumer Behavior - Market Segmentation and Positioning - The Consumer Decision Making Process - Models Of Consumers - Psychological Influences on Consumer Decision Making - Sociological Influences on Consumer Decision Making - Diffusion of Innovation
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Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit httpnptel.iitm.ac.in
Sep 12, 2018
Excellent course helped me understand topic that i couldn't while attendinfg my college.
March 29, 2019
Great course. Thank you very much.