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Technology Entrepreneurship

Stanford,

Updated On 02 Feb, 19

Overview

Includes

Lecture 16: Entrepreneurial Sales and Marketing

4.1 ( 11 )


Lecture Details

Chuck Eesley discusses entrepreneurial sales and marketing, including the role of marketing in defining the target customer and how this choice then drive the go-to-market strategy. The video also goes through metrics for marketing and the role of marketing in driving customers towards the sales and distribution funnels.

Take the quizzes and find the rest of the course at httpeesley.blogspot.com

Stanford University
httpwww.stanford.edu

Management Science and Engineering at Stanford
httpwww.stanford.edudeptMSandE

Stanford University Channel on YouTube
httpwww.youtube.comstanford

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Comments
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Sam

Excellent course helped me understand topic that i couldn't while attendinfg my college.

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Dembe

Great course. Thank you very much.

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