Consumer Psychology

IIT Guwahati, , Prof. Prof. Naveen Kashyap

Updated On 02 Feb, 19

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Lecture 1: Introduction to Consumer Psychology - I

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Lecture Details

Course Details

COURSE LAYOUT

Module 1: Introduction to Consumer Psychology
Overview of foundation of consumer behavior
Module 2 : Consumer Decision Making
Need and Information Search
Alternate Evaluation and Choice
Consumption and Post-Purchase Behaviour
Module 3 : The Individual Consumer
Consumer perceptions
Memory and Learning
Mood, Emotion and Involvement
Consumer Attitude
Marketing communications