Consumer Behaviour

0( 0 REVIEWS )
4 STUDENTS

Introduction To The Study of Consumer Behavior -Market Research and Consumer Behavior – Market Segmentation and Positioning – The Consumer Decision Making Process – Models Of Consumers – Psychological Influences on Consumer Decision Making – Sociological Influences on Consumer Decision Making – Diffusion of Innovation

Course Curriculum

Introduction to the Study of Consumer Behaviour Details 57:13
Introduction to the Study of Consumer Behaviour (Contd.) Details 59:10
Market Research and Consumer Behaviour Details 56:53
Market Research and Consumer Behaviour (Contd.) Details 57:16
Market Segmentation and Positioning Details 52:56
Market Segmentation and Positioning (Contd.) Details 59:58
The Consumer Decision Making Process Details 57:37
The Consumer Decision Making Process (Contd.) Details 57:50
Models of Consumers and Models of Consumer Behaviour Details 53:20
Models of Consumers and Models of Consumer Behaviour (Contd.) Details 56:18
Models of Consumers and Models of Consumer Behaviour (Contd. ) Details 49:50
Models of Consumers and Models of Consumer Behaviour ( Contd.) Details 59:4
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement Details 52:27
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.) Details 53:5
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) Details 51:5
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.) Details 0:56
Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) Details 54:15
Consumer Learning Details 1:1:22
Consumer Learning (Contd.) Details 54:9
Consumer Learning (Contd. ) Details 58:21
Consumer Learning ( Contd. ) Details 52:31
Personality, Self Concept and Self Image Details 0:57
Personality, Self Concept and Self Image (Contd.) Details 57:8
Consumer Perception, Risk and Imagery Details 56:15
Consumer Perception, Risk and Imagery (Contd.) Details 58:13
Consumer Perception, Risk and Imagery (Contd. ) Details 57:23
Consumer Attitudes Details 50:54
Consumer Attitudes (Contd.) Details 54:17
Consumer Attitudes ( Contd.) Details 50:49
Consumer Communication Details 1:2:30
Consumer Communication (Contd.) Details 59:37
Consumer Groups and Reference Groups Details 58:58
Family and Family Life Cycle Details 54:12
Social Class and Mobility, Lifestyle Analysis Details 58:9
Culture, Sub-Culture and Cross-Culture Details 56:57
Culture, Sub-Culture and Cross-Culture (Contd.) Details 1:2
Interpersonal Communication and Influence Details 57:5
Opinion Leadership Details 55:56
Diffusion of Innovation Details 58:58
Diffusion of Innovation (Contd.) Details 58:27

Course Reviews

N.A

ratings
  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.

FreeVideoLectures.com All rights reserved.

Setup Menus in Admin Panel