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Consumer Behaviour

IIT Kharagpur, , Prof. Sangeeta Sahney

Overview

Introduction To The Study of Consumer Behavior -Market Research and Consumer Behavior - Market Segmentation and Positioning - The Consumer Decision Making Process - Models Of Consumers - Psychological Influences on Consumer Decision Making - Sociological Influences on Consumer Decision Making - Diffusion of Innovation

Includes

Lecture 1: Introduction to the Study of Consumer Behaviour

4.1 ( 11 )


Lecture Details

Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit httpnptel.iitm.ac.in

Ratings

4.0


5 Ratings
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Comments
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Sam

Excellent course helped me understand topic that i couldn't while attendinfg my college.

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Dembe

Great course. Thank you very much.

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