Lecture 5: Future of paper and print media in digital online world - 1
Lecture Details :
http://www.globalchange.com Paper and packaging industry. Future of sustainable packaging, paper, logistics. Demographics, digital impact, distribution and destiny.Digital impact on newspapers, direct mail and paper industry. Future of communications -- does paper have a future? Future has more paper in it than people think. Why the future is about emotion and how consumers actually feel. Emotional pull of books and paper media. Touch and feel of books. Video on future of paper and packaging industry by Patrick Dixon, author Futurewise, conference keynote speaker. Why market research often gives wrong answers about the future. Future of handwriting. Future of Yellow Pages and paper directories. Future of direct mail and paper letters. Future of books and why book sales will continue to do well. Challenge to save energy, protect environment. Why paper communicates data faster to human eye than digital screens -- lower resolution and lower contrast. Why printing big reports is faster to read than on-line. Future of screens. Why rapid scanning of text will be a primary leadership skill.
Paper, packaging, cardboard, pulp, logistics, supply chain, manufacturing, retail, wholesale, marketing, management, energy, efficiency, sustainable, sustainability, plastics, recycling, renewable, forests, forestry, environment, trees, emerging markets, boosk, magazines, newspapers, print media, direct mail and marketing, postal
Course Description :
Videos based on theme of Sustainagility book by Patrick Dixon and Johan Gorecki. Future of travel, future of energy industry, future of aviation, future of rail, future of shipping, future of road and freight / logistics. How to protect rain forests and feed the world population. Dealing with water shortages. Future of manufacturing, the oil industry, biofuels, coal and gas. Carbon capture, carbon taxes and carbon trading as mechanisms to fund action on climate change, CO2 emissions and global warming. Environment and environmental groups, activists and political action, government regulation and compliance.Sustainability companies.