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Sustainability

Other, , Prof. Patrick Dixon

Updated On 02 Feb, 19

Overview

sustainabie business and living, conference keynote speaker on global trends and environment, green technology innovation.

Includes

Lecture 14: Future of paper and print media in digital online world

4.1 ( 11 )


Lecture Details

httpwww.globalchange.com Paper and packaging industry. Future of sustainable packaging, paper, logistics. Demographics, digital impact, distribution and destiny.Digital impact on newspapers, direct mail and paper industry. Future of communications -- does paper have a future? Future has more paper in it than people think. Why the future is about emotion and how consumers actually feel. Emotional pull of books and paper media. Touch and feel of books. Video on future of paper and packaging industry by Patrick Dixon, author Futurewise, conference keynote speaker. Why market research often gives wrong answers about the future. Future of handwriting. Future of Yellow Pages and paper directories. Future of direct mail and paper letters. Future of books and why book sales will continue to do well. Challenge to save energy, protect environment. Why paper communicates data faster to human eye than digital screens -- lower resolution and lower contrast. Why printing big reports is faster to read than on-line. Future of screens. Why rapid scanning of text will be a primary leadership skill.
Paper, packaging, cardboard, pulp, logistics, supply chain, manufacturing, retail, wholesale, marketing, management, energy, efficiency, sustainable, sustainability, plastics, recycling, renewable, forests, forestry, environment, trees, emerging markets, boosk, magazines, newspapers, print media, direct mail and marketing, postal

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Comments
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Sam

Excellent course helped me understand topic that i couldn't while attendinfg my college.

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Dembe

Great course. Thank you very much.

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