Future of Marketing

Other Course , Prof. Patrick Dixon

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Overview

Future of marketing, advertising, online social networks - videos by Futurist conference keynote speaker Patrick Dixon, author of Futurewise and Building a Better Business - better management, marketing and motivation.

Lecture 15: Future Travel Industry Online Pricing and Marketing

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        httpwww.globalchange.com Future Travel Industry Online Pricing and Marketing Business opportunities in travel, airline industry, tourism, hotels and hospitality.Online travel bookings future of travel agents, impact of Web 2.0 online communities such as TripAdvisor. Expect radical changes to pricing structures for all large hotels, flights etc live auctions and dynamic pricing models. Expect slow death of mass market package holdays. Future of cruise market will be healthy ever larger ships will become destinations in their own right. Comment by Futurist keynote conference speaker Patrick Dixon. Still too hard to find hotels, villas, apartments online. Online marketing trends - hotels, holidays, airlines, restaurants and vacation packages. How aviation industry model can be used to sell hotel rooms, villas, resorts, holiday rental apartments. Ways to improve online marketing in business travel, tourism and hospitality industries. Brochures and travel agents look last-century. Instant online booking systems showing total availability of accommodation, car hire, flight seats and so on. Corporate travellers require fast access to all information and ordinary tourists are also becoming very demanding. Need for fuller information while searching. Comment by Futurist keynote conference speaker Patrick Dixon.

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