Future of Marketing

Other Course , Prof. Patrick Dixon

270 students enrolled

Overview

Future of marketing, advertising, online social networks - videos by Futurist conference keynote speaker Patrick Dixon, author of Futurewise and Building a Better Business - better management, marketing and motivation.

Lecture 6: Brands impact of social networks on brands, marketing and corporate image

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        Lecture Details

        httpwww.globalchange.com Future of online brand development, advertising, marketing and corporate image. How corporate image is being challenged by social networks such as FaceBook, Twitter, LinkedIn, Blogs, YouTube and other online communities. Why trust has fallen in corporate brand messages. How to use social networking and viral marketing to strengthen brands. How online image is affecting investment, recruitment, workplace morale, staff retention and the war for talent. How to make keep your brand in the mind of consumers and customers. Video of Q and A session with CEOs and senior business leaders by Futurist conference keynote speaker Patrick Dixon at Stein Am Rhein, facilitated by Professor Prabhu Guptara, UBS Wolfsburg.

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