Future of Marketing

Other Course , Prof. Patrick Dixon

289 students enrolled

Overview

Future of marketing, advertising, online social networks - videos by Futurist conference keynote speaker Patrick Dixon, author of Futurewise and Building a Better Business - better management, marketing and motivation.

Lecture 26: Customer focus. Why consumers wont wait. Marketing, management of key clients. Improving customer service and response times in call centres and online sales. Conference keynote speaker

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        Lecture Details

        httpwww.globalchange.com People do crazy things when in a hurry - the future is about emotion, not about technology. Futurist Dr Patrick Dixon lecture on future of telecom, mobile phones, marketing, management and motivation. Executives, consumers, shareholders, clients, workers all act irrationally, with emotion. Understand consumer choices. Win team loyalty and war for talent. Irrational and illogical customer decisions. Customer focus key to business growth, retention, loyalty and commitment to your brand.

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