Future of marketing, advertising, online social networks - videos by Futurist conference keynote speaker Patrick Dixon, author of Futurewise and Building a Better Business - better management, marketing and motivation.
Lecture 25: Women consumers rule - female customer trends
httpwww.globalchange.com Most older consumers are women and most online sales are to women. Female consumers as pressure group and major economic force. Women and online banking. Why women own most of America and most of the UK -- living longer than men and wealth in pension funds and property. Feminisation of society, culture and business, workplace, work-life balance and emotional intelligence. Winning the war for female talent. Feminization of products and services. Niche marketing and advertising campaigns targeting women. Conference keynote speaker and Futurist Dr Patrick Dixon.