Future of Marketing

Other, , Prof. Patrick Dixon

Updated On 02 Feb, 19


Future of marketing, advertising, online social networks - videos by Futurist conference keynote speaker Patrick Dixon, author of Futurewise and Building a Better Business - better management, marketing and motivation.


Lecture 20: Customer Relationship Management and Direct Marketing (CRM)

4.1 ( 11 )

Lecture Details

httpwww.globalchange.com Customer relationship management, CRM and customer loyalty. Why clients customers hate automatic answering systems and how to create better customer relationship management systems. Telephone and utility companies. Need customer focus. Keep customer contact personal. Also make sure text large enough for older customers to read. Ageing population and failure to target older consumers. Impact of ageing on labour force, immigration and demographic challenges in UK, Germany and the rest of the EU. Caring for older customers. Blindness to customer needs. Examples of institutional blindness, and failure to understand customers needs. Product placement and product positioning brand presence in homes. Business management video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Future of logistics and supply chain management. Future of national post offices and postal service monopolies. DHL, Fedex and UPS global competition for just-in-time courier services. Growth of air freight, alternative delivery services. Deregulation of delivery services. Distribution and supplies of components, raw materials and finished products. Package and parcel RFID tracking technologies and RFID controversy. Road, rail, air and shipping comparative costs. Inflation and outsourcing. Overnight delivery and same day delivery services -- growing demand. Pharmacies and garages lead way. Integration of EPOS data. Planning security of supplies and risk management. Online tracking and tracing of products. Integration into global supply chain, suppliers, manufacturers, wholesalers, warehouses, retail. How technology reduce costs in distribution. Last mile. Home delivery, office and factory delivery. Video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business.
Logistics, supply chain, management, wholesale, retail, transportation, distribution, supplies, freight, courier, tracking, dhl, deutsche post, fedex, ups, manufacturing, post offices, monopoly, integration, software, data. Customer relationship management. Direct marketing, mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30,000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. Use of databases and loyalty schemes, membership information and personal data to customise direct mailings. Direct marketers and future marketing trends. New marketing techniques and new technology. Digital marketing, web 2.0 and online marketing. SMS marketing and GPS mobile marketing using GPS. Falling response rates. Design and packaging of direct marketing mailshots. National mailing campaigns. National association of direct marketing and advertising agencies.



1 Ratings
comment person image


Excellent course helped me understand topic that i couldn't while attendinfg my college.

comment person image


Great course. Thank you very much.