Future of Marketing

Other Course , Prof. Patrick Dixon

277 students enrolled

Overview

Future of marketing, advertising, online social networks - videos by Futurist conference keynote speaker Patrick Dixon, author of Futurewise and Building a Better Business - better management, marketing and motivation.

Lecture 18: Future Consumers, Lifestyles and Online Communities - impact of new technology, communications, wireless networking on business and personal life. Patrick Dixon - Futurist Futurologist conference keynote speaker_one

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        Lecture Details

        Future of Telecom and Consumers. Belgacom client event - 700 CEOs and CIOs by conference keynote speaker Dr Patrick Dixon. Future of communications, marketing, management, leadership, virtual teams and virtual organisations. Virtual meetings and distance learning. Future bandwidth, video streaming demand, convergence and divergence of technology. Future innovations in communication. Strategy for emerging markets and developed markets.Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans.All innovation is divergent - doing things different and better. But most companies focus on convergence on price, quality, features.image, branding, winning customers, online marketing and building trust. Consumer changes, preferences and lifestyles. Videoconferencing and virtual teams. Winning the war for talent - motivation and leadership styles.

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