Future of Marketing

Lecture Details

httpwww.globalchange.com Future Travel Industry Online Marketing Business opportunities in travel, airline industry, tourism, hotels and hospitality. Still too hard to find hotels, villas, apartments online. Online marketing trends - hotels, holidays, airlines, restaurants and vacation packages. How aviation industry model can be used to sell hotel rooms, villas, resorts, holiday rental apartments. Ways to improve online marketing in business travel, tourism and hospitality industries. Brochures and travel agents look last-century. Instant online booking systems showing total availability of accommodation, car hire, flight seats and so on. Corporate travellers require fast access to all information and ordinary tourists are also becoming very demanding. Need for fuller information while searching. Comment by Futurist keynote conference speaker Patrick Dixon. Online travel bookings future of travel agents, impact of Web 2.0 online communities such as TripAdvisor. Expect radical changes to pricing structures for all large hotels, flights etc live auctions and dynamic pricing models. Expect slow death of mass market package holdays. Future of cruise market will be healthy ever larger ships will become destinations in their own right.