Future of Marketing

Other Course , Prof. Patrick Dixon

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Overview

Future of marketing, advertising, online social networks - videos by Futurist conference keynote speaker Patrick Dixon, author of Futurewise and Building a Better Business - better management, marketing and motivation.

Lecture 10: Marketing to Tribes, consumer groups, targets - social marketing - Futurist Patrick Dixon

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        Lecture Details

        httpwww.globalchange.com Target groups marketing Impact of tribalism on business culture, niche markets, consumer groups, cultural belonging, family, team leadership, community, business unit, neighborhood, village, town, nation. Language and culture in tribal marketing. Tribal links based on interests, location, business. Social networking and new online tribes. How to strengthen corporate tribes, brand loyalty and customer commitment. Impact of Web 2.0, blogs, blogging and social networking sites such as LinkedIn, YouTube, FaceBook, Plaxo, MySpace, Twitter and Bebo. Building trust in tribes and enhancing corporate image. Lecture by keynote conference speaker Patrick Dixon for Stein Am Rhein - facilitated by Professor Prabhu Guptara.

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