Future of Marketing

Other Course , Prof. Patrick Dixon

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Overview

Future of marketing, advertising, online social networks - videos by Futurist conference keynote speaker Patrick Dixon, author of Futurewise and Building a Better Business - better management, marketing and motivation.

Lecture 24: Online Communities Change the World - marketing and consumer

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        httpwww.globalchange.com Impact of YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.

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